Synthesia, a British artificial intelligence startup, has announced interesting new capabilities that will make video creation easier and more adaptable. With these changes, users may now build AI avatars using their laptop webcam or phone. Synthesia, backed by tech behemoth Nvidia, is expanding its toolkit beyond creating AI-generated avatars. The additional capabilities make it a full video production suite designed specifically for large businesses.
One of the most noticeable changes is the ability to create AI avatars by filming oneself with a webcam or phone. This streamlines a procedure that formerly needed professional studio settings. Another notable improvement is the addition of full-body avatars that can move their hands and arms, providing greater realism and utility than their previous avatars, which only displayed the upper body. Furthermore, Synthesia’s new screen recording tool enables an AI avatar to walk viewers through a presentation or instructional film, increasing user engagement.
Synthesia employs AI avatars for a number of reasons, including staff training videos and advertising content. Almost half of Fortune 500 organizations rely on Synthesia’s technology to rapidly produce bespoke video content. Synthesia’s first goal was to sell their technology to Hollywood in order to improve dubbing in other languages. However, they recognized the potential for democratizing video creation, making it available to millions who could not afford traditional video-producing processes.
In a recent presentation, Synthesia’s CEO, Victor Riparbelli, presented these new capabilities, pitching them as commercial productivity aids. Anyone can now build AI avatars and films by recording for a few minutes on their camera or phone. Users may clone their voices to make their AI avatars speak several languages, and earlier this year, Synthesia released avatars that can express emotions such as happiness, sorrow, and irritation.
Looking future, Synthesia intends to create avatars for different locations, such as having a Nigerian avatar lead users through specialized courses. This localization attempts to improve user connection and relevance. The business is also releasing an AI video assistant capable of summarizing articles and papers, which will be beneficial for generating short, educational movies. Synthesia is establishing itself alongside large corporations such as Microsoft and Zoom, providing technologies that assist organizations accomplish goals such as lowering customer support inquiries and increasing sales through video content.
Synthesia works on a subscription model, with options ranging from $22 for beginners to tailored business packages. Competitors include Veed, Colossyan, Elai, and HeyGen, and TikTok has also released a similar AI avatar tool. Synthesia is more than simply generating avatars; it is also about making video creation affordable and efficient for businesses globally. With its new capabilities, the firm hopes to give long-term business value, going beyond short-term advances to become an indispensable tool for workplace video creation.
This summary is based on an article by Ryan Browne, published on CNBC on June 24, 2024. You can check out the full article here.
I’m Voss Xolani, and I’m deeply passionate about exploring AI software and tools. From cutting-edge machine learning platforms to powerful automation systems, I’m always on the lookout for the latest innovations that push the boundaries of what AI can do. I love experimenting with new AI tools, discovering how they can improve efficiency and open up new possibilities. With a keen eye for software that’s shaping the future, I’m excited to share with you the tools that are transforming industries and everyday life.