How Meta is Becoming a Major Player in AI

How Meta is Becoming a Major Player in AI

Meta, the business that powers Facebook, Instagram, and WhatsApp, is making tremendous advances in artificial intelligence (AI). Meta, formerly renowned for social networking, is now acknowledged as an AI leader, competing with major players such as OpenAI, Microsoft, and Google.

The Llama family of AI models is a primary driver of Meta’s AI progress. These models are incorporated into Meta’s platforms and utilized by a variety of firms, including Accenture, DoorDash, and Goldman Sachs. This demonstrates how corporations are beginning to utilize Meta’s technology for their own AI requirements.

What distinguishes Meta is their choice to make Llama open source. This implies that developers may freely download, change, and upgrade the program, as opposed to OpenAI’s models, which are closed-source and not publicly available. This open strategy has helped Meta establish a strong position in the AI field and may threaten its competitors.

Experts believe that without Llama, competitors like as OpenAI and Google would have had an easier job wooing developers. By providing an accessible alternative, Meta has established itself as a significant competitor in the AI industry.

Meta’s technique provides immediate and long-term rewards. By incorporating its own AI models into its products, the firm can demonstrate how successful Llama is in real-world scenarios. If Meta’s own platforms profit from Llama, third-party developers may be incentivized to use the technology as well. Llama’s open-source nature allows developers to analyze the program and solve any faults, which builds trust in the product.

Daniel Newman, CEO of Futurum Group, stated that Meta is “democratizing AI” by making it available and incorporating it into multiple levels of its platforms. This method not only enhances Meta’s present services, but it also has the potential to generate additional money in the future. Meta CEO Mark Zuckerberg stated that, while these prospective revenue streams may not be considerable right now, they may increase in the future, particularly if firms such as Microsoft or Amazon begin reselling Llama-based services.

Meta’s stock has increased by 85% over the last year, surpassing competitors such as Microsoft and Google, which increased by 25% and 18%, respectively. Analysts predict that if Meta improves its products with AI, it will gain more consumers and increase its profitability.

However, Meta’s opponents are also innovating. While Meta’s open-source models offer a cost-effective choice for developers, businesses such as OpenAI, Google, and Anthropic are not sitting idle. They have significant funding from large companies such as Microsoft and Amazon, allowing them to invest extensively in AI development.

Furthermore, Google can utilize its large Android user base to market its AI services, whereas OpenAI plans to embed its technology into popular devices such as iPhones via Siri. While Meta’s AI services will be available through its applications, customers may prefer the ease of having AI helpers embedded right into their gadgets.

Despite the competition, Meta has over 3.27 billion daily active users across its platforms. Meta’s enormous user base provides several options to efficiently utilize its AI developments.

To summarize, Meta is developing as a major participant in the AI sector thanks to its new Llama models and open-source attitude. As the AI sector expands, Meta’s strategy may allow it to maintain a solid position, despite heavy competition from other tech titans.

This summary is based on the article “How Meta has become an AI behemoth” by Daniel Howley, published on Yahoo Finance on October 10, 2024. You can check out the full article here.

Voss Xolani Photo

Hi, I'm Voss Xolani, and I'm passionate about all things AI. With many years of experience in the tech industry, I specialize in explaining the functionality and benefits of AI-powered software for both businesses and individual users. My content explores the latest AI tools, offering practical insights on how they can streamline workflows, boost productivity, and drive innovation. I also review new software solutions to help readers understand their features and applications. Beyond that, I stay up-to-date with AI trends and experiment with emerging technologies to provide the most relevant information.