Generative artificial intelligence (AI) is becoming an important aspect of our digital life. Its fast expansion began in late 2022 with the introduction of OpenAI’s ChatGPT, and since then, big tech firms like as Microsoft, Google, Meta, Apple, Amazon, and other startups have developed their own AI tools, each attempting to differentiate themselves in the competitive AI industry.
According to Morgan Stanley, generative AI may follow a similar adoption path as Facebook did in its early years. According to a recent poll by the financial services industry, a small but rising number of people in the United States utilize AI products such as ChatGPT, Google Gemini, and Meta AI on a regular basis. Younger people are embracing these technologies at even faster rates, as Facebook experienced in 2009 when it became a popular platform.
Key Survey Findings
The study, performed online in September 2024 with over 2,000 U.S. customers aged 16 and above, offers intriguing statistics:
Daily utilize: “Low double-digit” percentage of users utilize generative AI technologies on a daily basis. This figure is slightly higher among younger users, ranging from the mid- to high teens.
Monthly utilize: Approximately 35% to 40% of consumers utilize these tools at least once every month. This is a notable increase from earlier this year, when monthly utilization ranged between 25% and 30%.
Generative AI’s Most Common Applications
Currently, the majority of individuals utilize generative AI for research, such as answering queries or learning about various topics. Other uses are becoming more widespread, including:
Shopping: AI is increasingly being used by consumers to explore items and make purchasing decisions.
Cooking and travel: AI is being used to locate recipes and arrange vacations, however travel-related applications are still relatively low (under 20%).
According to the research, advances in 2025, such as digital travel planners from businesses like Google, might make AI a more important tool for holiday and trip planning.
Driving Factors for Growth
Morgan Stanley believes that innovation will be critical to growing AI adoption. AI model improvements, such as enhanced reasoning powers and the capacity to function as “agents” that conduct activities on users’ behalf, will attract more users and create income.
The experts also emphasize the need of corporations continuing to develop new commercial features in order to keep consumers interested and drive more regular use. Platforms, for example, will need to figure out how to better incorporate AI into shopping and travel in order to generate new income streams such as search-based advertisements and e-commerce partnerships.
Future Outlook
Generative AI is set to become a crucial component of our digital ecology, much as Facebook revolutionized social interactions online. Its capacity to transform how we conduct research, shop, and arrange our everyday activities may lead to even greater adoption in the coming years. Companies who engage in AI innovation today are likely to reap big returns as user habits shift and new possibilities arise.
Source: The information provided in this article is based on Chris Ciaccia’s analysis published on Seeking Alpha, titled “Generative AI may follow Facebook’s adoption curve: Morgan Stanley.” You can check out the full article here.
I’m Voss Xolani, and I’m deeply passionate about exploring AI software and tools. From cutting-edge machine learning platforms to powerful automation systems, I’m always on the lookout for the latest innovations that push the boundaries of what AI can do. I love experimenting with new AI tools, discovering how they can improve efficiency and open up new possibilities. With a keen eye for software that’s shaping the future, I’m excited to share with you the tools that are transforming industries and everyday life.