Apple is building its artificial intelligence (AI) team by hiring experts from Google and establishing a secret lab in Zurich, Switzerland. The company is focusing on developing new AI models and products to compete with other tech giants.
Over the past few years, Apple has been hiring AI specialists from Google, with at least 36 experts joining Apple since 2018. While most of Apple’s AI team works in California and Seattle, they’ve also expanded to Zurich, where they’ve set up a research laboratory called the “Vision Lab.
The Zurich team has been working on advanced AI models that can understand and respond to text and visual inputs. Apple has been particularly interested in generative AI, which could allow AI chatbots and apps to run directly on mobile devices rather than relying on cloud services.
Although Apple has been secretive about its AI plans, industry insiders suggest they are focusing on deploying generative AI on mobile devices. This could potentially boost device sales and improve user experience.
Apple has a history of investing in AI, with products like Siri being developed over a decade ago. The company has acquired several AI startups and hired key figures in the AI research community.
The article also mentions some challenges Apple faces in rolling out AI features, such as ensuring accuracy and control over AI models. However, there are expectations that Apple will unveil new AI features at its Worldwide Developers Conference in June.
In summary, Apple is actively building its AI team, hiring experts from Google and investing in AI research to develop innovative products and features.
Original source: Financial Times
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