Artificial intelligence (AI) is transforming many areas of our lives, from work to transportation, and now it’s making travel planning easier and more efficient. Priceline CEO Brett Keller recently spoke with TheStreet about how AI is helping travelers plan the perfect vacation.
In 2023, Priceline introduced a chatbot named Penny, designed to assist users throughout their travel planning process. According to Keller, Penny offers various benefits to travelers. Initially, Penny can suggest popular travel destinations based on current trends. As users progress through the booking process, Penny can provide detailed information about hotels and resorts, such as nearby restaurants and local attractions. This personalized guidance helps travelers make informed decisions.
Penny also has access to current deals, discounts, and coupons, which she can apply automatically during the booking process. This feature ensures that travelers get the best possible prices, enhancing their overall experience.
The use of AI doesn’t stop at booking. Keller explained that Penny is also being trained to handle customer service inquiries, such as flight delays and cancellations. AI can help users understand their options, cancellation policies, and available alternatives, making the process less stressful. Over time, Penny will become even more adept at handling these issues, providing faster and more efficient service.
Looking ahead, Keller envisions AI significantly impacting the travel industry. Travelers can expect more personalized experiences, with AI tailoring recommendations based on individual needs, such as family travel, solo trips, or pet-friendly options. AI will provide better guidance and more relevant search results, making travel planning smoother and more enjoyable.
Moreover, AI will assist in navigating complex travel situations, such as rebooking flights. It will become an essential tool in finding new and exciting travel destinations, managing all aspects of the travel experience seamlessly.
In summary, AI is set to revolutionize the travel industry, offering travelers more personalized and efficient planning tools. Priceline’s chatbot, Penny, is just the beginning of how AI will enhance the travel experience, providing users with tailored suggestions, real-time assistance, and the best deals available. As AI continues to evolve, its role in the travel industry will only grow, making vacations easier and more enjoyable for everyone.
This information is based on an article by Rebecca Mezistrano, originally published on TheStreet on June 9, 2024. You can check the full article here.
Hi, I'm Voss Xolani, and I'm passionate about all things AI. With many years of experience in the tech industry, I specialize in explaining the functionality and benefits of AI-powered software for both businesses and individual users. My content explores the latest AI tools, offering practical insights on how they can streamline workflows, boost productivity, and drive innovation. I also review new software solutions to help readers understand their features and applications. Beyond that, I stay up-to-date with AI trends and experiment with emerging technologies to provide the most relevant information.